Update

11 Mar 2025

Ceto CEO Analyses North Sea Collision on Sky News

Tony Hildrew shares expert insights on maritime risk and the importance of watchkeeping practices.

Ceto HQ

NEWCASTLE, 11th March 2025 -

Tony Hildrew, Founder and CEO of Ceto, appeared on Sky News to provide expert analysis on the recent North Sea collision between an oil tanker and a cargo vessel. The incident, which has raised concerns over maritime safety and environmental impact, highlights the ongoing need for effective risk mitigation in global shipping.

Tony Hildrew speaking to Darren McCaffrey, Sky News, regarding the collision in the North Sea.

Speaking on the programme, Tony emphasised the critical role of both human oversight and technology in preventing such incidents. “While human responsibility remains at the core of safe navigation, technology plays a crucial role in supporting crews by identifying risks and improving decision-making,” he noted.

"While human oversight remains fundamental, advances in AI-powered risk mitigation tools can significantly support crews in identifying potential hazards and improving decision-making."

Tony Hildrew

Founder & CEO, Ceto

The collision has prompted discussions about watchkeeping practices, navigational planning, and safety systems. While investigations are ongoing, the incident underscores the potential for advanced technology to enhance situational awareness and reduce human error in high-traffic shipping lanes.

Ceto develops AI-driven maritime risk management solutions that provide real-time insights to help vessel operators improve safety, compliance, and operational efficiency. As shipping lanes become more congested, leveraging technology alongside traditional safety measures will be key to reducing risks at sea.

About Ceto

Ceto is a leader in predictive analytics for the maritime industry, developing products to prevent machinery breakdowns, reduce carbon emissions and deliver best in class risk insights. With a focus on technology, sustainability, and risk mitigation, Ceto is dedicated to empowering maritime professionals to meet the challenges of today and tomorrow.

Media Enquiries

For all Media Enquiries relating to Ceto, please contact Tony Hildrew on the information below. Ceto's Media kit can be found here.

Contact

Ceto

Tony Hildrew

CEO & Founder

tony.hildrew@ceto.ai

Resources

Hoults Yard

Mailing Exchange

Newcastle upon Tyne

NE6 2HL

United Kingdom

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CetoAI is a private limited company registered in England and Wales with company registration number 12472339.

The registered office is at Hoults Yard, Mailing Exchange, Walker Road, Newcastle Upon Tyne, England, NE6 2HL.

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