Media Kit

Who is Ceto?

We're a rapidly growing maritime-focussed Insurtech startup passionate about technology and innovation. We’re based in Newcastle with office space in London. We believe technology can and does make the world a better place, and we believe we can make that happen. We value challenging each other, truth seeking and creative problem solving. We celebrate the wins and always have fun!

We're reshaping maritime. It's an industry that's incredibly important and serves as the backbone of global trade, moving $14 trillion of cargo each year. Despite its significance, the industry remains one of the final frontiers of digitalisation.

Ceto is capturing and analysing high frequency data from commercial ships to enrich insurance risk selection, reduce machinery breakdowns and improve fuel efficiency. The insights that we derive are served to our customers in a beautiful dashboard, saving thousands of tonnes of CO2 emissions, preventing costly breakdowns and reducing operational risks. We use these insights to provide a world first, market-beating connected insurance product which is supported by a panel of seven A-rated insurance carriers and some incredible investors.

Our name

Our name comes from the ancient greek sea goddess Ceto - one of the oldest deities.

• Ceto always spelled with a capital “C”. It's the name of the company and our application.
• When we write about products we capitalise the first letter of the product too (e.g. Ceto Watchkeeper).
• We've dropped the 'AI' from our name in content